Don’t be one of them.
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Proposals/SOW’s
Sales Proposals are the life blood of your company.
Statements of Work (SOWs) are legal documents. They represent the written “face” of your business. Why risk poor results when excellent writing costs you pennies vs. millions of dollars in lost deals or penalties caused by ambiguous language?
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Instruction Manuals
It’s a fact. Most instruction manuals are simply a joke.
Set your company apart from the competition with user/instruction manuals that are written by and for the people where your product is sold. Effective manuals actually reduce support costs, lowering the number of inbound support requests.
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White Papers
Generate leads. Demonstrate thought leadership.
Your employees already work 50 hours a week. Why overburden them with a task that should be trusted to a specialist in the first place? White Papers are the central element to a 21st century corporate marketing strategy. Treat them like that.
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Web Content
Your web site is the 2012 equivalent of a yellow pages listing.
No one knows your business exists unless you have a web site, a FaceBook Page and a Twitter feed. But unlike an annual phone book ad, your sites need continuous updates to please google. Who’s going to write all that content?