Don’t be one of them.
Editing is the difference between amateurish and professional.
You have one shot with a publisher, corporate audience or demanding public. So why would you want to put your name or brand on a document that’s not been professionally edited? Done right, editing takes you from bad to good or from good to great.
Reduce calls to the Help Desk. Stay in compliance.
Technical Documentation. Policy & Procedure Manuals. Courseware. Online Help. Training Manuals. From HR regulations to employee onboarding to OSHA requirements – this stuff has to be written sooner or later or you’re a lawsuit target.
Generate leads. Demonstrate thought leadership.
Your employees already work 50 hours a week. Why overburden them with tasks that should be trusted to a specialist? White papers & online marketing collateral are central to 21st century corporate strategy. Treat them like that.
Your web site is the 2014 equivalent of a 1980’s phone book listing.
No one knows your business exists unless you have a web site, a FaceBook Page and a Twitter feed. But unlike an annual yellow pages ad, your sites need continuous updates to please google. Who’s going to curate all that content?